3 Internet Marketing Trends In 2015

There is more than one internet marketing trend in 2015 to pay attention to. Here are 3 of the most important:

Mobile phones

Mobile-phone-advertising

Mobile-phone-advertising (Photo credit: Wikipedia)

Cell phones and Smartphones are used by just about everyone today. However, mobile advertising is still a work in progress for many companies. Of course, the potential it has was on display when Obama used mobile campaigning to win the last presidential election.

If you are not using mobile advertising, you want to strongly consider it. In 2011 there were more than 6,800,000,000 text messages sent. In 2012, that number is estimated to be around 8,000,000,000,000. In other words, text message marketing will keep becoming more popular as long as cell phones are widely used.

Social media marketing

It is no secret that social networks are becoming more populated by internet marketers, and this trend really began largely in 2011. However, 2012 is the year that social media advertising is expected to take off. Last year was largely the first year many marketers started taking advantage of these social networks, and it was more or less a testing year for them. Therefore, in 2012 things are expected to get more streamlined.

Multi-channel marketing

 

An overview of online marketing. A simple grap...

An overview of online marketing. A simple graph that represents the major components of online marketing, including, Search Engine Marketing (SEM), Search Engine Optimization (SEO), including RSS and Atom feeds, Affiliate Marketing, Email Marketing, Viral Networking/Blogs and Social Netowrking. (Photo credit: Wikipedia)

Today, you need more than just email to make money. You also need to incorporate video, social media, mobile campaigns, and even direct mail to increase your profits. More and more marketers are using a combination of many different strategies to get their messages out there, and this is a smart strategy. After all, if one source dries up, you are still getting leads from a number of different places to make up for it.

Conclusion

The main internet marketing trend in 2015 is the rise in social media and text message marketing. The days of email-only marketers are largely over. However, these are 3 of the most actionable you can take advantage of.

Just make sure you focus on providing good value. Many marketers just annoy their leads by sending one promotion after another to them. Instead, you want to give quality free information, and use some personality in your marketing.

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I love pancakes and Caffè Americanos in the morning. Tech-lover. Audiophile. MOBA elite player.

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